THE DAILEY METHOD MANIFESTO // I wrote the brand manifesto for The Dailey Method, an awesome barre-based workout that's all about alignment, core strengthening and fatiguing your muscles until they shake and burn. All 50-plus studios nationwide will feature the manifesto signage.


SOCIAL MEDIA // I also named and helped conceive their social media campaign #BurnBright, which speaks to living life to the fullest and invites consumers to share how they burn bright everyday.

// There's even workout apparel with my words "Burn Bright" and "Relish the Burn."

Everything was designed by the talented folks at Personify.