NEENAH PAPER: Creative (un)Blocks // Working with design firm Chen Design Associates, I named, wrote, and helped conceive this Neenah Environment Paper promo, along with social media planning. The promo, "Creative UnBlocks," is literally a large paper block that breaks into four smaller decks: Study, Play, Connect, Make. Each card on the deck is chock full of inspiration and ideas for the many "environments" designers encounter along the creative process. Above are just few of the fun examples. {naming, copywriting, concept}