Don’t mess with college football fans, their beer, their nachos or their…graphic design? There’s been big controversy buzzing on the web since Pentagram unveiled the redesign of the new Big Ten logo. To put it lightly, it was far from a touchdown with sports fans. Although I risk being severely tackled by football fans in my opposing opinion, I play defense in my latest article for Fast Company.

READ MY FULL ARTICLE ON FAST COMPANY.