How do you communicate quality and craftsmanship through branding when those attributes have been so over-touted (and under-realized) they’ve lost virtually all meaning to consumers? Check out my article below on how San Francisco-based Chen Design Associates helped startup The Brownie…
Tag: sf copywriter
CNN Travel Article: America’s Most Over-The-Top Hotel Suites
Indoor basketball courts, private bowling alleys, bathrooms that belong in museums, more square footage than your entire house – America’s got some crazy indulgent hotel suites with price tags to match. With every whim catered to, you’d almost feel guilty…
CNN Travel Article: America’s Most Amazing Hotel Pools
When the humidity is off the charts and temps are sky-high, there’s nothing like taking a quick dip to cool off. But throw in jaw-dropping views, insane settings, and ingenious design – and the pool is more than just a…
California Home+Design: Design Meets Dinosaur Land
Who says you need a museum, art gallery–or even civilization–to experience an out-of-this-world design getaway? Just a hop, skip, and two short flights from SF, arriving at the remote Southern Utah digs of Amangiri Resort feels like you’ve landed on planet Mars…
Print Magazine Article: License Plates Turned Into Coolest Design Invitation
How do you know when you’ve officially “made it” as a designer? Forget winning prestigious design awards, having your work featured in coveted magazines, or even scoring the biggest clients. We’re talking license plates, baby! In a wild attempt to woo designer/typographer Jessica…
7×7 SF Article: The Streets of San Francisco Centerpiece Collection
Giving wedding out-of-towners a taste of our stellar city just got a little easier. Swank out your rehearsal dinner party SF-style with event planner Well Rehearsed’s new “Streets of San Francisco Centerpiece Collection.” The handcrafted table toppers dish up small-scale versions of famed…
Conde Nast Traveler Article: Norwegian Cruising
Rest stops with the starchitect treatment? Only in design-minded Scandinavia. Norway is halfway through an 18-year plan to spruce up its motorways with roadside overlooks, art installations and architectural walkways that put American rest stops to shame. Read on in…