How do you communicate quality and craftsmanship through branding when those attributes have been so over-touted (and under-realized) they’ve lost virtually all meaning to consumers? Check out my article below on how San Francisco-based Chen Design Associates helped startup The Brownie…
Tag: branding
Entrepreneur Magazine: The Whitney’s Responsive Identity & Pentagram Packaging
For the October issue of Entrepreneur Magazine, I chat up Amsterdam graphic design firm Experimental Jetset and the Whitney Museum on the making of the institution’s new identity. I also had the awesome opportunity to kick-off the magazine’s first “Packaging of The Month”…
Print Mag Article: Design Pros Share Highlights of Brand New Conference 2011
Design enthusiasts from around the world gathered in San Francisco on September 16th for the 2nd annual Brand New Conference – the logo and identity event hatched from Bryony Gomez-Palacio’s and Armin Vit’s wildly popular Brand New blog. Eager to peek into the brand-making process by industry trailblazers…