How do you communicate quality and craftsmanship through branding when those attributes have been so over-touted (and under-realized) they’ve lost virtually all meaning to consumers? Check out my article below on how San Francisco-based Chen Design Associates helped startup The Brownie…
Tag: brand writer
Entrepreneur Magazine: Branding at Work
From drab cubicles and cardboard curtains to game rooms and concert stages, startup offices runs the gamut from bare-bones to over-the-top-perks. But if the look doesn’t jibe with your company’s brand, you may be missing out on a valuable opportunity…
Entrepreneur Magazine: Refinery29 Gets A Branding Makeover
Everyone can use a makeover now and again – even a super stylish site like Refinery29. For the November issue of Entrepreneur Magazine, I talk all things design with Refinery29 founder Justin Stefano along with the brand wizards at Wolff Olins…