STEPHANIE ORMA :: travel, arts, & design writer

“Widows and orphans give us sleepless nights.” In any other sense, that phrase might conjure up images of black spiders or a certain little redhead named Annie. But when you realize the words (about those annoyingly short words or lines at the beginning or ends of paragraphs) were spoken by partner and typographer-extraordinaire Caz Hildebrand of London-based graphic design firm Here Design, the picture changes mighty fast. She adds, “All of us in the Here studio are unhealthily obsessed with the finer aspects of typesetting.” And man – does it show. Their attention to typography is spot-on awesome.

I was first introduced to Here Design’s work when I was in Barnes and Noble last fall and couldn’t take my eyes off the book, The Geometry of Pasta. But beyond designing cookbooks, Here Design’s work is an orgasmic feast for the obsessive-compulsive type geek in all of us.

Read my full article on Print Magazine’s awesome design blog, IMPRINT.

image courtesy HERE Design

I have a love/hate relationship with typography. Love in the sense that I am so passionate about the craft, I’ll stay up night upon night tweaking the type in a design so it’s just right. Hours will fly by, darkness will turn to dawn, but I won’t have cared or noticed because the type is all I see. Love in the sense that when I spot gorgeous typography, I simply cannot stop staring at the awe inspiring, drool-worthy brilliance. But typography is also my chief nemesis. It’s not a skill that comes naturally to me. And some days it feels like a constant uphill battle. It’s frustrating, it’s maddening, and probably even more so because of my fervent passion for the craft.

Typography is arguably the single most challenging element in graphic design to master, and likewise, the most crucial. The designers I have interviewed today are champions of typography and frankly, my personal design heroes. Their mastery of working with type is nothing short of downright enviable: Aya Akazawa, senior designer of Chronicle Books and sole designer of Souffle by Le Petit Graphiste; Todd Hedgpeth principal and creative director of Tawd Design and graphic design instructor at Academy of Art University; John Barretto art director and senior designer of Tolleson Design; Max Spector, art director and senior design of Chen Design; and Josh Chen, principal and creative director of Chen Design. Moderated by San Francisco graphic designer and copywriter Stephanie Orma of Orma Design and She’s SO Creative, the five acclaimed designers talk good type / bad type and share insightful tips for newbie designers to seasoned professional alike seeking to master the art of typography.

READ FULL ARTICLE: SF EXAMINER