Design enthusiasts from around the world gathered in San Francisco on September 16th for the 2nd annual Brand New Conference – the logo and identity event hatched from Bryony Gomez-Palacio’s and Armin Vit’s wildly popular Brand New blog. Eager to peek into the brand-making process by industry trailblazers and pocket juicy creative nuggets, the well-turned-out set received an ear and eye-full of inspiration from: Vince Frost of Frost Design; Christopher Simmons of MINE™, Paddy Harrington of Bruce Mau, Marina Willer of Wolff Olins, Jonathan Notaro of Brand New School, Claudia Boggio and Alfredo Burga of Infinito, Ben Barry and Everett Katigbak of Facebook, and Matteo Bologna of Mucca Design.
For designer and speaker Paddy Harrington, Armin Vit’s opening design-year-in-review was most memorable. In the same refreshingly honest wit as his blog, the design writer rehashed (for better or worse) a slew of noteworthy identity reveals including Time Warner, the Big Ten, CNN, Comedy Central, Starbucks, JC Penny, and PetCo. “I loved how Armin covered well-known and possibly lesser-known identities. I also loved that he included the My Little Pony redesign,” shares Harrington.
