Cracking open a fortune cookie at the end of a Chinese meal and seeing if/how the inside message personally relates to our individual lives is all part of the fun and good times. But the fact is, we all know the prophecies are mass produced, completely generic, and totally random. Even beyond the universal words, the fortunes share the same unconsidered design and ultra-ordinary typography. Thus, it all comes down to how we interpret the meaning of the message.

But what if we took a fortune cookie’s fortune, altered its context, and gave it a major redesign overhaul? How would the message be read differently? Or for that matter, would it? Now through May 12th, a new exhibit and silent auction at the Type Directors Club (TDC) in New York City, Posters of Fortune, features crave-worthy posters of re-imagined fortune cookie sayings by twenty internationally renowned designers and typographers.

Read my full article on Print Magazine’s design blog, IMPRINT and check out a few samples below: