Wim Crouwel is one of those hardy souls seemingly immune to self-doubt. That’s easy enough now, with Crouwel’s place as one of graphic design’s most influential practitioners secure. But his groundbreaking work has not always been universally admired, and in the 1970s it elicited strong criticism for being “too modern.” Instead of faltering, however, Crouwel’s belief in his ideas and aesthetics only grew stronger. His highly structured approach to design and typography captured the essence of the emerging computer age, bringing a new modernity to catalogs, posters, stamps, and even the phone book. This spring, the grid-loving Dutch legend is being celebrated with a major retrospective at the Design Museum, in London.
Read my full interview in METROPOLIS MAGAZINE. (and check out the print version below!)