From the time we’re born until the day we die, the twenty-six letters of the alphabet are completely and totally unavoidable. Thus, one has to wonder—will there ever come a day when seeing our own language drives us all completely batty? Will people in the not-too-distant future be running and screaming down the streets from the frighteningly uninspired, overused curves of an “S” or the descender of a “p”?

From May 15th through September 4th a new show at the Pasadena Museum of California Art, Getting Upper, explores what happens when twenty-six graphic designers are charged with creating twenty-six brand spankin’ newly designed letters of the alphabet.

Read my full article on Print Magazine’s design blog, IMPRINT.