Can the process of buying digital typefaces be any less inspired? There’s just nothing inherently exciting, creative, or cool about it. You purchase, download, and install. Whoop-de-do. Sure, online font shops are an undeniably fantastic resource for designers, but for something that’s purchased so often by so many creative folks specifically for creative purposes, you’d think someone would’ve tapped into all that creative consumerism (and passion for typography!) by now. Well, the Denmark-based design agency, e-Types, has done just that.

Read my full article in COMMUNICATION ARTS MAGAZINE online or below (click pics to enlarge):