I recently spoke with an extremely talented graphic designer who was struggling with a book cover design. She confided, “I’m starting to feel like I suck as a designer because I can’t figure out a solution to this problem.”
“Oh, thank god!” I exclaimed.
She was a bit baffled (and slightly ticked off) at my response until I explained that I literally thought I was the only graphic designer who felt this way. Hours after hours of trying this idea and that idea and still not coming up with a feasible solution feels…well – pretty darn crappy. But now that the, “yeah, I’m not alone!” party is over, the question remains: how exactly do we get rid of this negative self-talk? For help on this matter, I went to the top – the very top: Chip Kidd, Paula Scher, Stefan Sagmeister, and Robynne Raye – to be precise.
Read my full article below or buy the awesome May 2011 HOW MAGAZINE.